Biography
Kia Ora! I’m Jay and I am currently in my final year of design at the University of Waikato. I grew up in Tokoroa and attended Forest View High School. Writing this biography seems like a full circle moment. I had begun University in 2019 and graduated in 2020 with a Diploma in Law, but always desired taking a more creative route and turn the artistic flare I had into something more. I pursued my design passions in 2021, not having any design experience whatsoever.
My knowledge on digital drawing/ animation and Adobe software were limited. My degree has given me so many opportunities. I have been able to take on freelancing projects, while given the chance to complete a design/ marketing internship for The Gallagher Chiefs HQ. My confidence in my craft and the craft itself has exceeded what I believed myself to be capable of. My advice to anyone choosing a career path is to simply go for what you want, work hard and what you want will come to you.
Project Description
Mother Nurture is a project that aims to provide support, help and guide single mothers' mental health during postpartum. With the Mother Nurture App, kiwi mums can reach out, ask and give advice, listen to inspiring podcasts, join online groups, post photos, vlogs and receive daily quotes and wellbeing tasks. Mother Nurture is well known for their subscription care package, created to give mothers resources to support their mental health within the first 12 months of their baby's life.
These packages include self-care products and gifts, to advice on coping mechanisms for postpartum depression, parenting, body image, budgeting finances, loneliness, little to no personal time, guilt and societal stigmas. The design brand identity is welcoming, fresh and bright to also visually encapsulate the businesses’ purpose. Majority of single mothers, being among the highest proportion of poor mental health in New Zealand, may find solace in Mother Nurture. We are here to “nurture u too.”