Hi, I am a soon-to-be graduate of the Computer Graphic Design degree from the University of Waikato.

Result-oriented, adept at communication at all levels, career-focused and energetic individual. My studying and working have allowed me to become a patient, outgoing person and develop the ability to cope with pressure.

I believe that I can handle multiple tasks, meet deadlines and am able to provide exceptional results. I have a positive attitude and am prepared to undertake any work opportunities.

Project Description

For my Degree project, I am glad to provide a proposal for the New Zealand Chinese Association to conduct in-depth user research and redesign their official website as well as improving their brand identity.

My target audience are those people who regard themselves as Ethnically Han Chinese/New Zealanders and who are likely familiar with, or interested in, traditional Chinese cultures. I am also targetting people who actively integrate into their respective
 local Chinese society and actively take part in local community life to learn and adopt the best of both world’ cultures.

The website was created using Sketch and Adobe XD.

NZCA Rebranding - Jailin Cai